Braj
Get the app

One town at a timeएक शहर, फिर अगला

Mathura first. Then the Braj cluster, town by town.

Density is the gate to the next town — not a national rollout map. A new town is a config row, not a deploy.

The cluster

Where Braj is headed

  1. Mathura

    Launching first

    First town. Density and economics proven here before the next opens.

  2. Vrindavan

    Next

    The replication milestone — stood up as a config row, not a new deploy.

  3. Govardhan

    Braj cluster

    Inner Braj cluster.

  4. Gokul

    Braj cluster

    Inner Braj cluster.

  5. Barsana

    Braj cluster

    Braj Holi heartland.

  6. Nandgaon

    Braj cluster

    Braj Holi heartland.

Answers

Towns, in plain answers

Where is Braj available?

Braj launches in Mathura first. It then expands town by town across the contiguous Braj cluster — Vrindavan, Govardhan, Gokul, Barsana and Nandgaon — gating each new town on proven economics in the previous one.

How does Braj add a new town?

A new town is added as a configuration row on a shared per-town encrypted substrate — its own supply, merchants, integrations and retention windows — not a forked codebase or a new deployment. Vrindavan, stood up via config rather than code, is the milestone that proves the model replicates.

When will Braj reach my town?

Expansion is density-gated, not calendar-gated: Braj opens the next town once the current one reaches positive contribution margin without discount dependence. Share your town on the contact page and we’ll keep you posted.