How it worksकैसे काम करता है
Eight everyday verticals, one account
One login, one wallet, one address book — across rides, food, kirana groceries, parcel, pharmacy, bills, errands and a Braj-specific pilgrim layer.
Rides
सवारीAuto, e-rickshaw, bike and cab — zero-commission for drivers, fare-disclosed for you.
Food
खानाLocal restaurants and home cooks, a flat delivery fee — never a hidden 16–30% rake.
Kirana groceries
राशनYour town’s existing kiranas via ONDC — not company dark stores.
Parcel
पार्सलIntracity courier with live tracking and proof of delivery — and the ship-home backbone.
Pharmacy
दवाLocal pharmacies, prescription upload, regulated-item handling — asset-light.
Bill-pay & recharge
बिलMobile, DTH, electricity, FASTag over standard BBPS rails.
Errands & services
काम“Buy X from the market,” drop a document, book an electrician — on a transparent service fee.
Pilgrim layer
दर्शनDarshan logistics, prasad delivery and ship-home, dharamshala discovery, festival overlays.
One accountएक खाता
Everything shares the same login
No five apps, no five KYCs, no five wallets. Unified identity is the whole reason a super-app earns its place.
One identity & wallet
A single login and KYC, one wallet, one saved-address and payment book shared across every vertical — plus one credits surface and one support channel.
Landmark-aware addresses
Towns aren’t grid-addressed. The address book understands temples, dharamshalas and landmark addressing — “near Banke Bihari gali” is a real address.
Cash and UPI, both first-class
Rural UPI is still uneven, so cash-on-delivery is never deprecated. Pay how the town pays.
Built for entry Android
Small app, image-light flows, offline-tolerant order state that survives a flaky 4G connection. Hindi-first, with large tap targets and voice affordances.
ONDC, asset-lightस्थानीय आपूर्ति
Your town’s shops are the supply
Discovery and fulfilment ride public ONDC rails instead of a closed marketplace built from zero.
Groceries from your kiranas
Kiranas onboard as ONDC sellers; Braj is the buyer-app and local-logistics layer. Supply is the town’s existing retail — not company dark stores.
Pharmacy, asset-light
Existing town pharmacies as supply, with prescription upload and regulated-item handling — not a Braj-owned inventory.
Public rails, not a walled garden
Operating as an ONDC buyer and, where relevant, a seller/logistics node keeps merchant commissions at zero/near-zero and supply tractable.
Answers
How Braj works, in plain answers
Do I need separate apps for rides, food and groceries?
- No. Rides, food, kirana groceries, parcel, pharmacy, bill-pay, errands and the pilgrim layer all live in one Braj app, sharing a single login, wallet and address book.
Where do groceries come from?
- From your town’s existing kirana stores, onboarded as ONDC sellers. Braj is the buyer-app and the local-logistics layer — there are no company-operated dark stores.
Can I pay cash?
- Yes. Cash-on-delivery and UPI are both first-class. Braj does not deprecate cash, because rural UPI ability is still uneven.
Will Braj work on my phone and patchy network?
- Braj is built for entry Android over patchy 4G — a small app, image-light flows, and offline-tolerant order state that survives connectivity drops, with a Hindi-first interface.